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Epic List of Fashion Influencers In The US To Boost Your Brand

When it comes to fashion influencers in the US, you will find yourself looking at the most beautiful and carefully planned Instagram accounts. From the new to the seasoned, from the petite to the plus-sized and from the classy to the downright daring, US has its share of the most gorgeous men & women.

Fashion Influencers In The US

Sit back to enjoy a long, long list of some very talented, beautiful and inspiring fashionitas. Here’s our list of fashion influencers in the US that you can follow, engage or hire to give your brand a power boost.

Aimee Song

Website: http://www.songofstyle.com/

Facebook: https://www.facebook.com/SongOfStyle

Instagram: https://www.instagram.com/songofstyle/

No. of followers: 4.9m

Nominated in the Forbes 30 under 30 list in 2016, this fashion blogger has a degree in interior design. Aimee Song has been a blogger for over a decade now and gets over a million hits on her blog every month! If it’s trendy and fashionable, you’ll see Song in there trying it out. There’s a bit of quirkiness to Song’s style and the way she owns it gives her followers a lot to learn from.  Song has worked with some of the top fashion brands worldwide including Lacoste, Bloomingdales etc.

Wendy Nguyen

Website: https://www.wendyslookbook.com/

Facebook: https://www.facebook.com/wendyslookbook

Instagram: https://www.instagram.com/wendyslookbook/

No. of followers: 1.1m

LA-based blogger, Wendy Nguyen’s claim to fame is her YouTube channel and specifically her viral video ’25 ways to wear a scarf’ that has over 31 million views. After that, there was no looking back for Nguyen. Nguyen’s story is a stuff of movies. Her journey started from abuse to foster homes, but she managed to outshine her circumstances and reportedly earns 1 million US dollars annually. And it’s her background that prompted her to also become actively involved in social work. Apart from being an exceptional fashion blogger, this brave lady is also a strong advocate for juvenile justice.

Julie Sariñana

Website: http://sincerelyjules.com

Facebook: https://www.facebook.com/shopsincerelyjules/

Instagram: https://www.instagram.com/sincerelyjules/

No. of followers:  4.9m

Julie Sarinana is fashion inspiration 101. Sarinana started her blog in 2009 as a means to her explore her creative fashion sense. Flash forward to almost ten years and this LA-based blogger is on her toes snapping a-awesome pictures, attending fashion events, running her online t-shirt business and just giving every girl something to dream about. Sarinana takes fashion inspiration from the most random things and places— fleamarkets, movies, etc and labels her style as ‘laid-back chic’.

Blair Eadie

Website: https://the-atlantic-pacific.com/

Facebook: https://www.facebook.com/atlanticpacificblog/

Instagram: https://www.instagram.com/blaireadiebee/

No. of followers: 1.1m

Blair Eadie of the Atlantic Pacific is your top inspiration when it comes to all things fashion. Her Instagram feed might spark a bit of an envy. This fashionista has worked with big fashion brands such as Gucci, Sephora, Cover Girl, Tory Burch, Target and more. You will also find her being frequently featured in top fashion magazines in the likes of Elle, Vogue, Harper’s Bazaar, Who What Wear, Refinery 29, and more.

Julia Engel

Website: https://galmeetsglam.com/

Facebook: https://www.facebook.com/galmeetsglam/

Instagram: https://www.instagram.com/juliahengel/

No. of followers: 1.2m

Julia Engel of Gal Meets Glam seems to be on an endless vacation. This Charleston-based blog writes about her travel, fashion and beauty adventures. She entered the list of fashion influencers in the US seven years back, and since then has turned herself into an iconic fashion brand. Engel has also started her own fashion line by the same name as her blog, Gal Meets Glam.

Nicolette Mason

Website: https://www.nicolettemason.com/

Facebook: https://www.facebook.com/NicoletteMasonBlog/

Instagram: https://www.instagram.com/nicolettemason/

No. of followers: 174k

LA and NYC based blogger, Nicolette Mason is a creative consultant and a contributing fashion writer at major fashion magazines such as Marie Claire, Teen Vogue, Glamour, Coveteur, Refinery 29. Mason is one of those brave plus fashion influencers in the US who are redefining the fashion industry one divalicious post after another. And a diva she is, with her sunny, quirky attitude.

Byranboy

Website: http://www.bryanboy.com/

Facebook: https://www.facebook.com/bryanboy

Instagram: https://www.instagram.com/bryanboycom/

No. of followers: 666k

The fashion influencer world is strongly dominated by one fashionista after another. Male fashion influencers like Byranboy create waves on Instagram. This Philippine-born blogger inspires the male population with his defiant fashion choices.

Gabi Gregg

Website: http://gabifresh.com/

Facebook: https://www.facebook.com/gabifresh

Instagram: https://www.instagram.com/gabifresh/

No. of followers: 651k

If you’re looking for bold, fun with a twist of spunk, then Gabi’s your girl. Another plus-sized fashion influencer, Gregg has also co-created her plus-size brand, Premme to create style choices without compromises. Gregg started her blog a decade ago to her let creative writing skills rolling and has managed to fill in the void for curvy, fuller women in the fashion narrative.

Danielle Bernstein

Website: http://weworewhat.com/

Facebook: https://www.facebook.com/weworewhat/

Instagram: https://www.instagram.com/weworewhat/

No. of followers: 1.9m

If you don’t know her name, you must have seen her face. Danielle Bernstein enjoys a cult-status in the world of fashion influencers in the US and even outside. Bernstein has also been named by Forbes as the top 10 fashion influencers from around the world. Bernstein now boasts a seven-figure earning, starting her blog just after she left college.

Chriselle Lim

Website: https://thechrisellefactor.com/

Facebook: https://www.facebook.com/ChriselleINC

Instagram: https://www.instagram.com/chrisellelim/

No. of followers: 1.1m

Korean-American fashion stylist, Chriselle Lim has a lifestyle, beauty, fashion and travel blog. Lim started her blogging journey through her vlogs on YouTube and soon turned herself into a fashion brand, Chriselle Lim. A strong believer of the Korean skincare routine, Lim’s blog is a good source of advice for fashion and beauty enthusiasts.

Jane Aldridge

Website: https://seaofshoes.com/

Facebook: https://www.facebook.com/seaofshoes/

Instagram: https://www.instagram.com/seaofshoes/

No. of followers: 206k

Jane Aldridge is a early adopter of the blog hype when she launched her blog in 2007. This red-haired beauty has a special love for vintage clothes and quirky shoes. Jane has worked with powerhouses of the fashion industry including Gucci, Barneys, Marc Jacobs, and Tory Burch. This highly tireless young blogger runs not one, two but three blogs. She also runs a popular home interior blog, Atlantis Home and co-runs a food blog Thyme and Temp with her husband, Jeff.

Annabelle Fleur

Website: https://thevivaluxury.com/

Facebook: https://www.facebook.com/VivaLuxuryStyle/

Instagram: https://www.instagram.com/vivaluxuryblog/

No. of followers: 784k

California based fashion influencer, Annabelle Fleur started blogger after being inspired by a Hollywood based designer, Elisa Ferare. Vanity Fair calls her style fearless and feminine. You’ll find Fleur’s style to be inspired by movies, art, and travel.

Sheryl Juke

Website: http://www.walkinwonderland.com/

Facebook: https://www.facebook.com/walkinwonderland

Instagram: https://www.instagram.com/walkinwonderland/

No. of followers: 367k

LA-based blogger, Sheryl Juke writes about lifestyle, beauty and fashion stories in her blog. Sheryl Juke walks in her own kind of wonderland with an array of fashionable dresses set against crisp, fresh backgrounds.  Juke loves edgy, chic fashion with a sprinkle of preppy, glamour and grunge occasionally.

Camilla Sentuti

Website: http://www.glamgerous.com/

Facebook: https://www.facebook.com/Glamgerous

Instagram: https://www.instagram.com/camillasentuti/

No. of followers: 85.6k

Italian-born fashion influencer, Camilla Sentuti can be seen twirling in the fashion world in one of the busiest cities in the world, NYC. Camilla Sentuti is quirky, honest and just plain glamorous. You’ll instantly fall in love with this beautiful, happy, sunny girl.

Jennifer Grace

Website: http://nativefox.com/

Facebook: https://www.facebook.com/NativeFox

Instagram: https://www.instagram.com/thenativefox/

No. of followers: 922k

Hailing from sunny southern California, Jennifer Grace is a model, creative director, and self-portrait photographer. With her experience and knowledge of the creative world, Grace brings a new level of creativity to the world of fashion influencers in the US. Her creative work has led her to being hired by the guru of the fashion world, Calvin Klein, Paco Rabanne, Net-a-Porter and more.

Dylana Suarez

Website: http://dylanasuarez.com/

Facebook: https://www.facebook.com/dylanasuarezblog

Instagram: https://www.instagram.com/dylanasuarez/

No. of followers: 201k

Dylana Suarez is another NYC based fashion blogger, who hails from southern California. Her blog is her narrative of the fashion world through her eyes. You’ll see Suarez pouring her thoughts and opinions with every image she posts on Instagram. And that’s what makes this girl so very endearing.

Kimberly Lapides

Website: https://www.eatsleepwear.com/

Facebook: https://www.facebook.com/eatsleepwear/

Instagram: https://www.instagram.com/eatsleepwear/

No. of followers: 199k

New mommy and CA-based blogger, Kimberly Lapides writes explores fashion, beauty, lifestyle, and travel on her digital diary, eat sleep wear. Lapides has a cult following on Pinterest. Her boards are frequently selected among the top boards every Pinterest junkie should be following. If you’re addicted to Pinterest beauty and fashion pins, Lapides could very well be the reason behind it.

Charlotte Groeneveld

Website: http://thefashionguitar.com/

Facebook: https://www.facebook.com/Thefashionguitar/

Instagram: https://www.instagram.com/thefashionguitar/

No. of followers: 371k

Compared to other fashion influencers in the US, Charlotte Groeneveld is a new name. That doesn’t mean that you can underestimate her. Even the most experienced fashion bloggers can learn a thing or two from her. Notice the way she juxtaposes her fashion attire in the most ordinary setting, jarring the viewers to sit and take notice. Groeneveld is known for her chic street style.

Jenny Ong

Website: http://www.neonblush.com/

Facebook: https://www.facebook.com/neonblush

Instagram: https://www.instagram.com/neonblush/

No. of followers: 161k

Jenny Ong is the vision behind the blog, Neon Blush. On her blog, Ong writes about beauty, fashion, travel, design and lifestyle. This serene beauty is all advice when it comes to fashion and décor. We love the nest she has created for herself. Do check it out.

Caitlin Covington

Website: https://www.southerncurlsandpearls.com/

Facebook: https://www.facebook.com/southerncurlsandpearls/

Instagram: https://www.instagram.com/cmcoving/

No. of followers: 919k

With a smile on her face and a bounce in her step, this US fashion blogger is source of inspiration and happiness for many of her followers. Covington started blogger as a creative outlet and now is a fashion guru people look up to. This southern belle sure seems to be living her dreams.

Emily Ann Gemma

Website: http://www.thesweetestthingblog.com/

Facebook: https://www.facebook.com/thesweetestthingblog

Instagram: https://www.instagram.com/emilyanngemma/

No. of followers: 622k

The Sweetest Thing Blog, by Emily Ann Gemma, started as a personal diary to keep her family updated about her wedding. Soon, Amma turned into a beauty blog when others started noticing and asking Gemma about her clothes and makeup. The blog her now evolved into a beauty, fashion, travel and lifestyle blog. Gemma’s looks tend to favor neutral, monochromatic tones.

Jacey Duprie

Website: https://damselindior.com/

Facebook: https://www.facebook.com/DamselinDior/

Instagram: https://www.instagram.com/jaceyduprie/

No. of followers: 460k

US Blogger, Jacey Duprie runs a fashion, beauty, lifestyle and travel blog under the name, Damsel in Dior. Damsel in Dior started as a web project for this website designer. Since Durpie prefers a Damsel in Dior, rather than in distress, she decided to turn her blog into a fashion and beauty blog. She hopes to offer fashion and beauty advice to all women.

Geri Hirsch

Website: http://becauseimaddicted.net/

Facebook: https://www.facebook.com/becauseimaddicted/

Instagram: https://www.instagram.com/gerihirsch/

No. of followers: 96.3k

A true California girl, Geri Hirsch started her blog as a creative outlet to her love for fashion and beauty. Hirsch took the step to start her blog in 2005 and since then has become one of the most respected fashion influencers in the US. It seems this 33-year old blogger got her confidence from the generations of women in her family. Hirsch gets her love for beauty and fashion from her mother and grandmother, who taught Hirsch about owning one’s own beauty.

Helena Glazer Hodne

Website: http://www.brooklynblonde.com/

Facebook: https://www.facebook.com/BrooklynBlondeBlog

Instagram: https://www.instagram.com/BrooklynBlonde1/

No. of followers: 463k

Mom to a two-year-old, this fashion influencer writes about beauty, fashion, motherhood, design, and lifestyle, on her blog Brooklyn Blond. And she does it so perfectly, it keeps her readers hooked. With just the right touch of humour, Helena also creates a connection with her readers and makes the love her. Helena prefers to dress up in neutrals. But that doesn’t mean that you’ll won’t be surprised by her outfit choices.

Jeanette Johnson

Website: https://jseverydayfashion.com/

Facebook: https://www.facebook.com/JsEverydayFashion

Instagram: https://www.instagram.com/jseverydayfashion/

No. of followers: 55.9k

US fashion influencer, Jeanette Johnson empowers young women over the world by helping them make fashion choice for their everyday fashion. Many girls aspire to be a fashionista, but not all of them can copy looks off a fashion magazine. Though it might not look like it, Jeanette is a fashion influencer on a budget. On her blog, Jeanette shares her finds, her failed attempts and all the experiments she makes when it comes to street fashion.

Alyson Haley

Website: https://alysonhaley.com/

Facebook: https://www.facebook.com/SequinsAndThings/

Instagram: https://www.instagram.com/alyson_haley/

No. of followers: 441k

Alyson Haley is comparatively new to the US fashion influencer world, as she started her blog in 2013. But since then, she has come a long way and has become a destination for women looking for beauty, fashion, home décor, and travel advice. Haley makes blogging looks so seamless and so much fun. A true inspiration for new fashion bloggers.

Brittany Xavier

Website: https://www.thriftsandthreads.com/

Facebook: https://www.facebook.com/thriftsandthreads

Instagram: https://www.instagram.com/brittanyxavier/

No. of followers: 1m

As the name suggests Brittany Xavier writes about thrifty finds on her blog, Thrifts and Threads. Brittany writes about fashion, beauty, travel, and lifestyle on her blog. Her blog and YouTube channel is a source of inspiration for young girls who mostly don’t have the budget to invest in big fashion brands.

Mary Lawless Lee

Website: http://www.happilygrey.com/

Facebook: https://www.facebook.com/happilygrey

Instagram: https://www.instagram.com/happilygrey/

No. of followers: 918k

Mary Lawless Lee isn’t your usual fashion influencers in the US. Lee believes that fashion comes naturally and most of her fashion choices aren’t preplanned. She believes that a woman’s confidence, her style tells a better fashion story. And that’s what you get to see on Lee’s social media feed. She keeps her viewers hooked by mixing in style and lifestyle together.

Kendi Skeen

Website: http://www.kendieveryday.com/

Facebook: https://www.facebook.com/kendieveryday

Instagram: https://www.instagram.com/kendieveryday/

No. of followers: 141k

Kendi Everyday is a lifestyle and fashion blog offering everyday street fashion advice. Kendi Skeen started her blog in 2009 and since then has moved on to open her own online clothing store and later a retail store by the name of West & Lou. On her blog, you’ll find Kendi writing about her fashion choices and her experience as an entrepreneur.

Anh Sundstrom

Website: https://9to5chic.com/

Facebook: https://www.facebook.com/9to5Chic

Instagram: https://www.instagram.com/9to5chic/

No. of followers: 220k

San Francisco based fashion blogger, Anh Sundstrom is grace personified. AAnh is one of the very few fashion influencers in the US who cater to the average career woman. She offers fashion choices for the 9 to 5 life. And then some less formal ones to extend the same fashion choices at home. Anh makes white-collar fashion so effortless and wearable.

Crystalin Da Silva

Website: http://crystalinmarie.com/

Facebook: https://www.facebook.com/Crystalin-Marie-208708065806401/

Instagram: https://www.instagram.com/crystalinmarie/

No. of followers: 76.8k

Whoever said motherhood makes you forget about fashion hasn’t met Crystalin Da Silva yet. Crystalin can rock any outfit, even with a baby propped on her hip. And that’s what Crystalin’s blog is all about. Offering a window into effortless, personal style that anyone can easily adapt. Crystalin believes in buying timeless fashion pieces that will make you look good in any situation.

Jess Keys

Website: https://thegoldengirlblog.com/

Facebook: https://www.facebook.com/thegoldengirlblog

Instagram: https://www.instagram.com/jesskeys_/

No. of followers: 62.3k

Jess Keys of The Golden Girl Blog is one of the most endearing of the fashion influencers in US. Keys claims to offer advice on living the best life on the internet because she admits there’s a difference between real life and the reel life of a blogger. If you happen to open Key’s Insta account, you’ll find her smiling that million dollar smile in every picture, and truly portraying that golden girl persona.

Krystal Bick

Website: http://thistimetomorrow.com/

Facebook: https://www.facebook.com/ThisTimeTomorrowBlog/

Instagram: https://www.instagram.com/krystal_bick/

No. of followers: 128k

This Time Tomorrow is the brainchild of journalist and life-long West Coaster, Krystal Bick. Bick writes about style, travel, dating, art and her love of NYC. She started her blog during her college years when her background in print journalism meant that she would probably be exposed to the world of social media at one point. Fast forward to all these years and Bick is one of the most acknowledged NYC fashion influencers in the US.

Karen

Website: http://wheredidugetthat.com/

Facebook: https://www.facebook.com/Where-Did-U-Get-That-157168284327843/

Instagram: https://www.instagram.com/karenbritchick/

No. of followers: 72.7k

Karen’s a Brit who moved to NYC to realise that she was lost in fashion capital of US when it came to buying clothes and accessories. As she discovered her great finds of NYC, she began chronicling them in her blog and gained a massive following in the wake. Karen is a source of inspiration for many girls trying to make their mark with fashion in NYC.

Erika Fox

Website: http://retro-flame.com/

Facebook: https://www.facebook.com/RetroFlameBlog

Instagram: https://www.instagram.com/retroflame/

No. of followers: 125k

Fashion influencer, Erika Fox is the lady behind the hugely successful blog, Retro Flame. Originally from Ireland, Fox calls NYC her home now. Erika started blogging 10 years back from her bedroom and has now become an authority on fashion, food, fitness, and interior design. She has worked with some of the biggest worldwide brands including Michael Kors, Jo Malone, Google Maps and Land Rover.

Penny Pincher Fashion

Website: https://www.pennypincherfashion.com/

Facebook: https://www.facebook.com/ppfgirl/

Instagram: https://www.instagram.com/PPFgirl/

No. of followers: 37.2k

Penny Pincher Fashion, as the name suggests, is a blog for all the budget savvy fashion lovers. The blog offers affordable fashion, beauty and style advice. The beautiful lady behind PPF, Kimberly Smith strives to create all her looks for less than $100. As a mother of two, Smith finds that not everyone can afford to splurge on their favourite brands, but that doesn’t mean you have to comprise on fashion. At least you won’t find Smith compromising on fashion with her on-point dresses and the whole ensemble.

Audrey

Website: https://www.puttingmetogether.com/

Facebook: https://www.facebook.com/PuttingMeTogether

Instagram: https://www.instagram.com/puttingmetogether/

No. of followers: 54.9k

Audrey is a fairly new fashion influencer in the US. She started her blog in June 2011, as a means to make fashion accessible to the average woman. Being a mom and working a full-time job, Audrey has come a long way in such a short time with her over 50k followers. She aims to offer advice to all those women who find it difficult to create a unique fashion look.

Alyson Seligman

Website: https://themodernsavvy.com/

Facebook: https://www.facebook.com/themodernsavvy

Instagram: https://www.instagram.com/themodernsavvy/

No. of followers: 14k

Alyson Seligman, the lady behind The Modern Savvy, started her blog as an outlet to all her thoughts in 2010. Now, she writes about beauty, style, wellness, family and lifestyle. Alyson writes about anything that questions her mind- from her endless laundry to her reviews of subscription boxes to drugstore finds. Alyson has a very airy, bubbly personality that really connects well with her followers.

Jenn Mandriota

Website: http://mrscasual.com/

Facebook: https://www.facebook.com/MrsCasual/

Instagram: https://www.instagram.com/mrscasual/

No. of followers: 268k

A self-proclaimed shopaholic, Jenn Mandriota loves to explore her love for fashion and beauty of her blog, Mrs. Casual. And her style is just that. Casual. Mandriota is also a teacher by profession so a lot of her outfits serve as inspiration for all those teachers wanting to walk with style on a budget.

Emily Schuman

Website: https://cupcakesandcashmere.com/

Facebook: https://www.facebook.com/cupcakesandcashmere

Instagram: https://www.instagram.com/emilyschuman/

No. of followers: 441k

Emily Schuman isn’t just your average fashion influencer. This influencer has taken blogging to the next level and has established herself as a successful entrepreneur. Schuman has a shop under the name of her blog, cupcakes, and cashmere where she sells her clothing line, jewelry, homeware, and gifts. That’s not it! Schuman has also written two books that have gained international publicity. Her first book ‘Cupcakes and Cashmere’ was a national bestseller. Emily’s fashion is all about an effortless, graceful look.

Liz Adams

Website: https://sequinsandstripes.com/

Facebook: https://www.facebook.com/sequinsandstripes

Instagram: https://www.instagram.com/lizadams/

No. of followers: 109k

Chicago based fashion influencer, Liz Adams, started her blogging journey in 2011 as an outlet for her fashion and textile background. Now Adams has evolved into a fashion, style, and lifestyle blogger. Recently, she documented her journey into fitness and enjoy healthier foods. Adams is perhaps one of the most relatable fashion influencers in the US, with a casual, and a very endearing attitude.

Anna Jane Winsienwski

Website: https://seeannajane.com

Instagram: https://www.instagram.com/seeannajane/

No. of followers:79.1k

Serial online shopper and style enthusiast, Anna Jane writes about her journey into style, fashion and lifestyle on her blog, See Anna Jane. Jane manages to hook her followers by keeping it simple and chic.

Mara Ferreira

Website: http://mlovesm.com/

Facebook: https://www.facebook.com/mlovesmblog

Instagram: https://www.instagram.com/maraferreira/

No. of followers:136k

M Loves M is a blog that turned up on the internet in 2009 as an online diary. But now it’s much more than just a diary. It was through her blog that Mara Ferreira discovered her true passion, style. She left her law degree on hold and started her internship in a magazine. It’s from here that the blog grew to gain such love. It’s a beauty, style, food, entertainment and lifestyle blog with a very fun and feminine approach.

Joanna Goddard

Website: https://cupofjo.com/

Facebook: https://www.facebook.com/cupofjoblog

Instagram: https://www.instagram.com/cupofjo/

No. of followers: 150k

Cup of Jo is the passion of a very accomplished editor, Joanna Goddard. Goddard started her blog as a side hustle while working a full-time job. Her background in editing and fashion allowed his NYC fashion influencer to turn her passion into a full-time job and now Cup of Jo is handled by an entire team. It’s now considered an online lifestyle and fashion magazine for everyday inspiration.

Jess Wang

Website: https://www.notjessfashion.com/

Facebook: https://www.facebook.com/notjessfashion

Instagram: https://www.instagram.com/notjessfashion/

No. of followers: 721k

An expert digital storyteller, Jess Wang started her blog just four years back. Her daring style and her breathtaking pictures have brought Jess among the top fashion influencers in the US. This Chinese American blogger is willing to try out the most daring trends to stand out from the crowd and get people to take notice.

CeCe Olisa

Website: https://ceceolisa.com/

Facebook: https://www.facebook.com/ceceolisa

Instagram: https://www.instagram.com/ceceolisa/

No. of followers: 48.8k

If you haven’t noticed already, CeCe Olisa is one of the few plus-sized fashion influencers in the US. Olisa started blogging when she noticed that her furrows in fashion were quite different from her friends. She felt that plus sized people needed their own mike when it came to the fashion industry. And she got one for herself. Since then, she is creating new goals for plus-sized influencers by working with brands like Forever21, Always, Olay, LOFT, Amazon, Royal Caribbean Cruises and more.

Who else should be on this list of epic fashion influencers in the US?

Influencer marketing, along with loyalty programs, is now the best way to engage with your customers in today’s digitally active market. All these fashion influencers in the US are pretty experienced when it comes to promoting and sponsoring brands. They know what they are doing.

And even if you don’t hire any of these fashion influencers in the US, we would suggest following them to keep tabs on the fashion industry and how brands are building relationships with these bloggers to promote sales.