Tag: marketing
Succeed in Influencer Marketing on the First Try
Traditional media is dead. Long Live the Influencer. With many brands realizing the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways...
Writing the Perfect Press Release For Your Small Business
Buy this, look at that, follow this! With all this noise surrounding the mediascape, how would a small business cut through the cacophony with a press release to create a...
Hiring A Suitable Marketing Agency For Your Business
Brand awareness next to nothing? We feel you. Perhaps it is time to seek some agency help for the right type of marketing. Small businesses frequently have amazing products or...
TikTok Marketing: Promoting Your Brand To The Next Generation
Still, stuck on Facebook and Instagram? Ok, boomer. Zoomers think you’re OLD! TikTok’s the newest social media platform in the game and it’s time to get your business on it....
How Chick-Fil-A Overtakes the Competition Through Its Loyalty Program
Chick-fil-A’s sales are very impressive. QSR Magazine’s 2017’s report showed that it had a $4.4 million average sales per restaurant—more than McDonald’s $2 million and KFC’s $3.3 million. A significant...
Rise Up: How Panera’s Digital Loyalty Program MyPanera is Delivering $1 Billion in Sales
Panera is one of the most successful bakery-cafes in the US. Last 2017, it predicted that it would generate more than $1 billion thanks to its digital, mobile, web and...
When Loyalty Programs Fail: 6 Pitfalls For You To Avoid (With Examples and Lessons)
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one....
Show Some Love to Your Customers — Our Top 5 Valentine’s Day Tactics
Valentine’s Day is just around the corner. Irrespective of the business niche and demographic, you can bet on the fact that a vast majority of your customers will be busy...
5 Ideas For Marketing Your Small Business
So you’re running a small business. You did the planning, you’ve set up shop, customers have been coming in. It’s been challenging but fulfilling. And now you’ve gotten to a sort...
