Tag: digital marketing
10 Best Small Business Newsletters You Need to Know About
Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in...
How to Increase Revenue for Small Businesses
Being able to increase revenue in a small business is one of those golden tickets that business owners love to hear, am I right? Running a business is hard work!...
The Best Customer Loyalty Apps of 2022 (From Nike to Sephora!)
Loyalty apps are an amazing way for businesses to help customers save money while rewarding them at the same time. Over the years, loyalty apps have been proven and tried...
How Ben and Jerry’s Cultivates Customer Loyalty (That Other Brands Only Dream Of)
In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number...
21 of the Best Small Business Blogs to Inspire Your Own! [Updated 2021]
Running a small business is incredibly difficult. As the owner, you handle every aspect from recruitment to accounting, from budgeting to marketing. Most people are employees, not owners; they don’t...
Writing the Perfect Press Release For Your Small Business
Buy this, look at that, follow this! With all this noise surrounding the mediascape, how would a small business cut through the cacophony with a press release to create a...
Hiring A Suitable Marketing Agency For Your Business
Brand awareness next to nothing? We feel you. Perhaps it is time to seek some agency help for the right type of marketing. Small businesses frequently have amazing products or...
When Loyalty Programs Fail: 6 Pitfalls For You To Avoid (With Examples and Lessons)
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one....
Perk Me Up: How Dunkin’ Donuts Loyalty Program brews fresh loyalty with DD Perks Rewards
Dunkin Donuts loyalty program, DD Perks, is brewing up a storm. In less than three years, DD Perks Rewards has signed up 7.5 million members, slightly larger than the population...
Valentine’s Day Digital Marketing Ideas – How to Get a Bigger Slice of the Pie
According to recent statistics, Valentine’s Day has slowly but surely been losing its importance in the market. From 63 percent of the population enthusiastically celebrating the occasion in 2007, only around 54...
