Tag: customer loyalty
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Why Baskin-Robbins’ Customer Loyalty App Leaves Customers Cold
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a...
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Customer Loyalty Cards: What Are They and Why Do They Work
Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and...