Restaurant marketing IS hard.
There are a million things you could be doing to market your restaurant, but you’re not entirely sure what you should do to kickstart that flood of foot traffic you’re yearning for.
Fortunately, there is a certain group of people who can teach you about restaurant marketing.
Enter food bloggers.
While you may think that food bloggers are just “people who can take beautiful pictures of food”, the truth is — they are GREAT at marketing. Specifically, food marketing.
Yes, they know how to take beautiful pictures of food (which, by the way, is great marketing.) But, they also know how to spread the word, build a social media following, manage multiple social media accounts — all IMMENSELY relevant and important skills you need to sell people on visiting your restaurant.
Plus, if you know how to work with them properly, they can help you spread the word too, driving their loyal followers to try out your restaurant. (And… they’ve tried all your competitor’s food, so they can give you great tips on how to improve your own offering.)
With that said, here is a list of some of the top food bloggers you should follow in Singapore. Read their blogs, follow their Instagram and observe closely how you can “steal” some of their skills and use it to market your restaurant.
27 Top Food Bloggers In Singapore You Should Follow, Learn and Model From
1. MissTamChiak
Owner Name: Maureen Ow
Instagram Handle: @misstamchiak
Number of Instagram Followers: 103,000
Previously a journalist at Singapore Press Holdings and a producer at MediaCorp, Maureen has converted her journalistic know-hows into a thriving Instagram and blog. MissTamChiak was started in 2007 to explore and celebrate local dishes in Singapore, and is one of the most renowned names in the industry.
Pro-Tip: You can hire Maureen to help your restaurant out with social media, food styling, photography and PR!
2. DanielFoodDiary
Owner Name: Daniel Ang
Instagram Handle: @danielfooddiary
Number of Instagram Followers: 208,000
Daniel is a man of many trades. He first started blogging in 2008 under SPH’s Omy.sg’s celebrity blogging team, and later on pivoted to DanielFoodDiary in 2011. When he isn’t a food blogger, Daniel is an Associate Lecturer at Ngee Ann Polytechnic and a Associate Mediator at Eagles Mediation.
3. Seth Lui
Owner Name: Seth Lui
Instagram Handle: @sethluicious
Number of Instagram Followers: 53,100
Originally started out as a blog by Seth himself, SethLui has evolved to a team of multiple writers covering eating, travelling and drinking. Receiving over 1 million unique visitors a month, SethLui.com is one of Singapore’s most-read food blogs.
4. LadyIronChef
Owner Name: Brad Lau
Instagram Handle: @ladyironchef
Number of Instagram Followers: 629,000
Despite its online moniker, the person behind LadyIronChef is Brad Lau, who has been blogging since 2007 about food and travel. He maintains that there is no reason behind the name “ladyironchef”, but it could be a reference to a Hong Kong movie released in 2007 (named Lady Iron Chef). Brad was described as “one of Singapore’s most prolific food bloggers” by TimeOut Magazine.
5. I Eat I Shoot I Post
Owner Name: Dr. Leslie Tay
Instagram Handle: @ieatishootipost
Number of Instagram Followers: 90,100
Dr. Tay is a family doctor who practices at Karri Family Clinic in Tampines. He spent his free time roaming Singapore in search of the best hawker food — and eventually culminated into his blog ieatishootipost, turning him into one of Singapore’s foremost authorities on local food.
6. Rubbish Eat Rubbish Grow
Owner Name: Aaron Ho
Instagram Handle: @rubbisheatrubbishgrow
Number of Instagram Followers: 34,900
The name RubbishEatRubbishGrow is literally translated from “laip sab chiak, laip sab tua”, a Hokkien phrase meaning “what doesn’t kill you makes you stronger.” Taking a no-nonsense approach to food, RubbishEatRubbishGrow is a blog that prides itself as an alternative voice of honesty for food reviews in Singapore.
7. GNineThree
Owner Name: Char & Crystal
Instagram Handle: @gninethree
Number of Instagram Followers: 17,700
The name GNineThree came from the Bible – Genesis 9:3. Originally started by Char in 2012 to keep up with all the new restaurants popping up in Singapore, her elder sister Crystal joined in 2013 and GNineThree became a full-fledged blog discussing food, traevel and baking.
8. SG Food On Foot
Owner Name: Derrick Tan
Instagram Handle: @sgfoodonfoot
Number of Instagram Followers: 45,600
SG Food on Foot is an interesting take on the food scene in Singapore by listing places walkable from MRT stations in Singapore. The blog even has categories listed by the different MRT stations.
9. Camemberu
Owner Name: Catherine Ling
Instagram Handle: @camemberu
Number of Instagram Followers: 7,124
Catherine Ling has been covering food and travel in Asia (especially Singapore) since 2007. She has written for CNN Travel, NineMSN and Makansutra and even held a radio spot on Foodie Lunch Pick on 93.8LIVE from 2010 – 2014.
10. The Ranting Panda
Owner Name: Ranter & Rantee (monikers)
Instagram Handle: @therantingpanda
Number of Instagram Followers: 27,900
The Ranting Panda is a blog about food, travel and lifestyle – neatly categorised into Food, Snippets (new and upcoming) and Hunting (snapshots of what is cool, interesting and original).
11. I Eat And Eat
Owner Name: The Chua Family (a family of 4)
Instagram Handle: @ieatandeat
Number of Instagram Followers: 7,678
Founded in 2013, IEeatandeat is a blog managed by the Chua family. It prides itself on sharing different tastes and voices across multiple generations – the mature, the teen and the adolescent.
12. Geeky Elephant/Coffee & Cravings
Owner Name: Eleanor Tay
Instagram Handle: @geekyelephant
Number of Instagram Followers: 10,500
Coffee & Cravings is a Singapore Meetup group that strives to bring people together whilst supporting the local food scene. It doesn’t matter whether you’re new in town, visiting Singapore or a local – Coffee & Cravings is for everyone.
13. Shermine Kwok
Owner Name: Shermine Kwok
Instagram Handle: @shermyyy
Number of Instagram Followers: 10,200
A food hobbyist, Shermine is eating her way through the world.
14. Halal Food Blog
Owner Name: Adam Shah & Maryah Qubt
Instagram Handle: @thehalalfoodblog
Number of Instagram Followers: 47,700
Adam and Maryah started the blog in 2012 when they started noticing that there weren’t many blogs catered for people looking for Halal food.
15. Ms SkinnyFat
Owner Name: Cheryl
Instagram Handle: @msskinnyfat
Number of Instagram Followers: 6,219
MsSkinnyFat is a blog managed by Cheryl, who describes herself as “a tiny food and travel blogger with a voracious appetite for life, a demanding eater who is on a perpetual holiday.”
16. Crystal Wee
Owner Name: Crystal Wee
Instagram Handle: @crystal_wee
Number of Instagram Followers: 41,200
Crystal, now currently a cafe writer for DanielFoodDiary (#2 on the list), also manages her own food blog where she merges her interest for photography and eating.
17. Food Gem
Owner Name: Rachel Chua
Instagram Handle: @foodgemsg
Number of Instagram Followers: 12,000
Started in 2016, Food Gem is an independent food review blog that is SEO-friendly and a one-stop food, travel and lifestyle blog.
18. Fundamentally Flawed
Owner Name: Lee Sihan
Instagram Handle: @fundamentally_flawed
Number of Instagram Followers: 37,400
Having graduated with a Bachelors in Aerospace Engineering, Sihan decided to further her food education by joining Le Corden Bleu in Sydney. Now that she’s back in Singapore, Fundamentally Flawed is the blog that narrates her local tales of food and life.
19. Mighty Foodie
Owner Name: Joe Yang
Instagram Handle: @mightyfoodie
Number of Instagram Followers: 25,500
Joe, an avid marathon runner, is the owner behind MightyFoodie, a food blog based in Singapore. J
20. Exploding Belly
Owner Name: Clara Chua
Instagram Handle: @explodingbelly
Number of Instagram Followers: 32,900
An avid cafe-hopper and a lover of food, Clara is currently studying psychology at NUS and has been playing basketball for 13 years (while also being a gym junkie!) I guess that’s how she works off the food she eats at her reviews.
21. Secret Life of Fatbacks
Owner Name: Shawn
Instagram Handle: @larvitar
Number of Instagram Followers: 19,100
Shawn, a full-time lawyer practising corporate and commercial law, started The Secret Life of Fatbacks when he turned to food for solace from the stresses of reading law at the National University of Singapore.
22. An Affair With Food
Owner Name: Tan Xue Wei, Keith Jonathan
Instagram Handle: @anaffairwithfood
Number of Instagram Followers: 18,300
Originally started out in 2013 as a personal food blog, An Affair With Food has transformed into an online publication dedicated to bringing food, travel and lifestyle content to their readers.
23. FatClay
Owner Name: Clay Chua
Instagram Handle: @fatclay
Number of Instagram Followers: 11,500
Self-described as “fat and round”, FatClay is a Singapore-based blog that covers local food, travel, beauty and fashion.
24. Pinky Piggu
Owner Name: Nicole Poi
Instagram Handle: @pinkypiggu
Number of Instagram Followers: 21,600
Nicole, the owner of the blog loves pink – therefore the name, PinkyPiggu. Started in 2012, the blog covers local food and also her experiments in the kitchen.
25. Lirongs
Owner Name: Lirong
Instagram Handle: @lirongs
Number of Instagram Followers: 42,700
Started in 2011 as a personal site, Lirong shared her baking/cooking recipes, while also some of her personal reviews of cafes and restaurants.
26. OO_Foodielicious
Owner Name: Gwendolyn
Instagram Handle: @oo_foodielicious
Number of Instagram Followers: 7,752
oo_foodielicious is a food, travel and lifestyle blog based in Singapore. In her spare time, Gwendolyn also enjoys cycling and shooting landscape and architecture.
(RELATED: Gwendolyn has also written about CandyBar before. Read her review here.)
27. SGCafeHopping
Owner Name: Yong Wei Kai
Instagram Handle: @yongweikai
Number of Instagram Followers: 21,800
Originally started out as a blog covering cafes in Singapore, SGCafeHopping has evolved in a vibrant food blog covering all aspects of local food.
27 Of The Best Singapore Food Bloggers For You To Follow
There you go.
I’ve just listed 27 of the best Singapore food bloggers you can follow to learn more about how to market your restaurant.
Alternatively, you can also reach out to them, invite them for food tastings or consult them on how to market for your restaurant (their emails are usually in their Instagram bios.)
Good luck!