Customer Loyalty Cards: What Are They and Why Do They Work
Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and...
How to Create a Customer Loyalty Program That Works
What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you...
The Only Comprehensive Guide To Loyalty Rewards Programs
Many people think getting new customers is the only way to grow a business. While it’s true that new customers are good for your business, it’s certainly not the...
How To Make Money On Instagram For Creators
For most people, how to make money on Instagram is a foreign, yet cliche concept. We hear all the time about individuals and companies monetising the world’s biggest photo-sharing platform,...
Why Your Restaurant Needs to Be Online Today (and How to Do It in 4 Easy Steps)
Did you know that 86% of consumers use delivery services at least once a month? This amounts to a large number of diners who have switched from going to a restaurant...
CakeFlix: David’s journey to discover who he could become
CandyBar Merchant Stories uncovers the reasons why people start small businesses, and all their triumphs and failures along the way. David felt like his civil service job was turning him...
Jazz Inc: Dancing to his own Rhythm
Merchant Stories is a series about the people who start small businesses, and why. Today’s story is about Jazz Inc, a Lindy Hop & Jazz collective started by Sinclair Ang....
The Most Common Social Media Mistakes Restaurant Owners Make (& How to Fix Them!)
Social media’s importance in the food and beverage industry is increasing. Why is that the case? Sophie Ann Terrisse of the brand management firm, 26 FIVE explained it best: It’s...
Which Singapore Food Delivery Platform To Use: Set Up Your Menu Online Fast
With the world constantly changing, businesses must adapt to stay relevant, no matter the industry. This being said, there is perhaps no better time to shift your business to the...
What Small Businesses can do in the Slow Season: Experts Weigh In
We live in interesting times. Crisis begets innovation, and we asked 9 marketing experts – 8 digital marketers and 1 intrepid business owner – to suggest what marketing tactics small...
