Category: Loyalty
Why You Should Run A Digital Loyalty Program [Infographic]
Should you run a digital loyalty program? Yes. And we’ll prove it to you; by the end of this article and infographic, you will learn about what digital loyalty marketing is,...
How Chick-Fil-A Overtakes the Competition Through Its Loyalty Program
Chick-fil-A’s sales are very impressive. QSR Magazine’s 2017’s report showed that it had a $4.4 million average sales per restaurant—more than McDonald’s $2 million and KFC’s $3.3 million. A significant...
Delta Loyalty Program: Examples of A Well Structured Program
Airline customer loyalty programs are great at getting you to continue returning as a customer. Trips are expensive and once you’ve earned a free trip, through using your credit card...
Rise Up: How Panera’s Digital Loyalty Program MyPanera is Delivering $1 Billion in Sales
Panera is one of the most successful bakery-cafes in the US. Last 2017, it predicted that it would generate more than $1 billion thanks to its digital, mobile, web and...
When Loyalty Programs Fail: 6 Pitfalls For You To Avoid (With Examples and Lessons)
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one....
Customer Advocacy: Three Ways to Get Customers Talking About You
In the age of online reviews and social media, many F&B owners are left wondering how they can stand out from the crowd and build a loyal customer base. Customer...
Inspiring Customer Empathy With The World of Hyatt Loyalty Program
The World of Hyatt loyalty program was launched in March 2017, a revamp of the much-beloved Hyatt Gold Passport. The redesign aimed to inspire empathy and deliver meaningful benefits, making it easier to...
Chipotle’s Loyalty Program – What Went Wrong? Lessons and Learnings
What do we know about Chipotle’s loyalty program? Let’s dive in. Chipotle used to have a loyalty program called Chiptopia, and it was launched in July 2016. The promotion lasted for...