Category: Loyalty Program Examples
When Loyalty Programs Fail: 6 Pitfalls For You To Avoid (With Examples and Lessons)
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one....
Perk Me Up: How Dunkin’ Donuts Loyalty Program brews fresh loyalty with DD Perks Rewards
Dunkin Donuts loyalty program, DD Perks, is brewing up a storm. In less than three years, DD Perks Rewards has signed up 7.5 million members, slightly larger than the population...
Inspiring Customer Empathy With The World of Hyatt Loyalty Program
The World of Hyatt loyalty program was launched in March 2017, a revamp of the much-beloved Hyatt Gold Passport. The redesign aimed to inspire empathy and deliver meaningful benefits, making it easier to...
Chipotle’s Loyalty Program – What Went Wrong? Lessons and Learnings
What do we know about Chipotle’s loyalty program? Let’s dive in. Chipotle used to have a loyalty program called Chiptopia, and it was launched in July 2016. The promotion lasted for...
5 Top-Notch Loyalty Programs That Reimagined The Way We Think About Rewards
When the average person thinks about loyalty programs, they’re usually imagining a ‘buy 10, get 1 free’ offer. And to be fair, they’re not exactly far off. What most people...
An Analysis Of Starbucks Billion-Dollar Loyalty Program
After Q1 of 2016, Starbucks had $1.2 billion in customer funds loaded onto their plastic and mobile Starbucks cards. This is larger than the amount held by many of the smaller regional banks. They’re...
