Category: How Loyalty Works
The Evolution of Loyalty Programs: 17 Examples of Keeping Customers Coming Back
Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for...
Everything you need to know about customer needs
Identifying and satisfying customer needs is the best approach for your brand to boost its profitability. It may feel great when you have an amazing idea for a product. Perhaps...
Everything you need to know about building and growing your customer base.
You can never have enough customers for your small businesses. That’s because your business’s growth and stability depend on having increasing those customers. Especially customers that come back to you...
Pros and Cons of Loyalty Cards – And why 90% of companies have one!
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program....
The Five Customers You’ll Meet in Your Small Business (and how to turn them Loyal!)
33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you...
Why Chipotle Rewards is the Big Burrito of Customer Loyalty Programs
Starbuck Rewards is often touted as the gold standard of loyalty programs. Since 2009, Starbucks Rewards has been a whopping success with 22.9 million members and counting. But there’s a new...
7 Small Business Loyalty Program Ideas to Inspire You!
Customers are the backbone of every business – that’s why the key to profitability is engaging your most loyal customers. On the CandyBar blog, we’ve written extensively about how businesses...
21 Brands Who Ran Successful Rewards Campaign
Loyalty is a great quality to have, and brands seem to agree with this. And one of the easiest ways to build loyalty among your customers is through rewards programs....
Repeat Customers: How To Keep Your Most Important Patrons Coming Back
Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you...
Punch Card Apps: Go Digital with your Loyalty Program
Businesses have handed out punch cards for nearly as long as there have been car washes and coffee shops; hoping to reap the rewards of the most basic loyalty marketing...
