Jen and Ali own Cheese Etc, a small cheese shop just outside of Reading, 50 miles west of London – a local hub for their community. Before they bought Cheese Etc, Jen was a sports therapist and her partner Ali was a coach. Jen knew nothing about cheese to start – it was a sharp…
You can never have enough customers for your small businesses. That’s because your business’s growth and stability depend on having increasing those customers. Especially customers that come back to you after their initial purchase for more. Customers bring in other customers with them by sharing their positive experiences. Building and growing this customer base is…
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program. Your local spa probably has a point collection system. Why? Because they bring you good business. They encourage your customers to come back to you…
33% of customers will choose your competitors over you — if they experience even one instance of bad service. What makes one business’ service better than the other? How can you create that impression? And what can make the service you render to your target audience irrelevant? The clear answer is that every business handles different…
Customers are the backbone of every business – that’s why the key to profitability is engaging your most loyal customers. On the CandyBar blog, we’ve written extensively about how businesses use loyalty programs to engage customers. After all, a 5% increase in customer retention can increase profits by between 25% and 125%! Here are some ideas for…
Loyalty is a great quality to have, and brands seem to agree with this. And one of the easiest ways to build loyalty among your customers is through rewards programs. The market is competitive and there are many brands out there trying to stay on top. In this case, loyalty will keep the customers connected…
Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you consider it costs 500% more to attract one new customer than it is to keep an existing one, a customer retention strategy takes on more…
A surprise gift. A free coffee. 30% off. We’ve all experienced it and love it. Loyalty cards are an excellent way to reward your regular customers and give them that special feeling of uniqueness that we all adore. The design of your loyalty card is especially important. You want your customers to be able to…
Being able to increase revenue in a small business is one of those golden tickets that business owners love to hear, am I right? Running a business is hard work! While you’re probably not in it entirely just for the money, you probably know it’s not something you can ignore. And hey, if you were…
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a unique twist: the 31 flavors concept. For years they created a new ice cream flavor for each day of the month. Now 1300 flavors and…