Welcome to the CandyBar blog!

CandyBar is a customer engagement solution for brick-and-mortar retail stores, by the team at ReferralCandy. (Check out the latest features we’ve been coming up with to help you delight your customers!)...

/ September 23, 2020

The Power of Social Proof: How Reviews Influence Online Shopping Decisions?

Customer reviews are the most important component in today’s time. It is one of the crucial tools that can easily affect or influence the shopping decisions of others. Whether the...

/ July 21, 2025

Why Automated Loyalty Programs Are the Future of Customer Retention?

According to the Bond 2024 Loyalty Report, 85% of consumers say loyalty programs make them more likely to keep shopping with a brand. That’s a big number—and if you’re still...

/ April 21, 2025

Why Should You Get a Price Monitoring Tool For Your E-Commerce Business

Online shoppers are always on the lookout for the best deals, often using e-commerce price monitoring tools to keep track of price fluctuations in hopes of landing a bargain.  If...

/ February 5, 2025

Can Your POS System Help Reduce Human Error in Restaurant Orders?

The high-pressure restaurant environment can be a challenge for even the most experienced business owner, continuing to bring new challenges.   Thankfully, advances in technology mean you can switch to...

/ December 16, 2024

Building Brand Loyalty For Small Businesses

In a crowded marketplace full of choices, building brand loyalty is essential for gaining long-term customer commitment. Today’s consumers seek more than just competitive pricing, they are drawn to brands...

/ October 3, 2024

B2B Lead Generation and Sales

In the cutthroat competition of B2B sales, a steady stream of good leads is the lifeblood of your business. But with growing buyer journeys and a crowded digital landscape, attracting...

/ August 22, 2024

How to Turn Excess Stock into Custom Rewards with Prediko.io & ReferralCandy

Dealing with excess inventory is a challenge for all direct-to-consumer (D2C) brands on Shopify. Excess stock can tie up valuable capital and space, but it doesn’t have to be a...

/ June 21, 2024

Building Trust and Credibility: Reputation Management for Small Businesses

Approximately 90% of consumers stay loyal to brands that tend to highlight their values. It also helps to boost their retention rates. Thus, small business reputation management is essential if...

/ May 6, 2024

7 Ways To Improve eCommerce Customer Buying Experience

With more and more consumers switching to online shopping, eCommerce sales are expected to grow more than 10% in 2023, creating a major opportunity for businesses to capitalize on this...

/ May 10, 2023

How to Create a QR Code Menu to Boost Restaurant Sales

Are you a restaurant owner looking for a new way to boost sales? Creating a QR code menu is an easy and effective way to do just that.  With a...

/ April 3, 2023