Welcome to the CandyBar blog!

CandyBar is a customer engagement solution for brick-and-mortar retail stores, by the team at ReferralCandy. (Check out the latest features we’ve been coming up with to help you delight your customers!)...

/ September 23, 2020

Building Brand Loyalty For Small Businesses

In a crowded marketplace full of choices, building brand loyalty is essential for gaining long-term customer commitment. Today’s consumers seek more than just competitive pricing, they are drawn to brands...

/ October 3, 2024

B2B Lead Generation and Sales

In the cutthroat competition of B2B sales, a steady stream of good leads is the lifeblood of your business. But with growing buyer journeys and a crowded digital landscape, attracting...

/ August 22, 2024

How to Turn Excess Stock into Custom Rewards with Prediko.io & ReferralCandy

Dealing with excess inventory is a challenge for all direct-to-consumer (D2C) brands on Shopify. Excess stock can tie up valuable capital and space, but it doesn’t have to be a...

/ June 21, 2024

Building Trust and Credibility: Reputation Management for Small Businesses

Approximately 90% of consumers stay loyal to brands that tend to highlight their values. It also helps to boost their retention rates. Thus, small business reputation management is essential if...

/ May 6, 2024

7 Ways To Improve eCommerce Customer Buying Experience

With more and more consumers switching to online shopping, eCommerce sales are expected to grow more than 10% in 2023, creating a major opportunity for businesses to capitalize on this...

/ May 10, 2023

How to Create a QR Code Menu to Boost Restaurant Sales

Are you a restaurant owner looking for a new way to boost sales? Creating a QR code menu is an easy and effective way to do just that.  With a...

/ April 3, 2023

The 5 Stages of Your Customers’ Buying Journey

Knowing and understanding your customer buying journey, alongside a solid marketing plan can have a huge impact on a positive customer experience, and closing sales. In this post, we’ll cover...

/ March 27, 2023
Pc, phone and ipad on table online presence

What You Need for Your Online Presence for Brick and Mortar Stores

Even if you run a brick-and-mortar store, you need an online presence. If you’re not online, people can’t find you, your customers can’t share about you, and you may as...

/ January 30, 2023

10 Best Small Business Newsletters You Need to Know About

Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in...

/ December 12, 2022
How To Give Excellent Customer Experience With Brick-and-Mortar & Online Store Combined

How To Give Excellent Customer Experience With Brick-and-Mortar & Online Store Combined

Many traditional stores were already struggling as online shopping emerged as a new way to get goods. This shift picked up pace at the start of the COVID-19 pandemic as...

/ November 12, 2022